Trends: Web Design

Within a period of time, change happens and in web designing, there are trends, too. It came from the innovation and experimentation from people with brilliant ideas. It is one of the factors that drives the industry to move forward.

The web is constantly evolving and changing, which made it a unique platform. Many have happened in the past year, there are trends that were known and adapted to their web development.

Mobile-first approach is being utilized by most companies.

Mobile-first approach is the process of making a web design for mobiles since devices with smaller screens are being prioritized. This web design made possible to fit the contents of smaller screen devices or mobiles, and then towards larger screen devices.

Although mobile-first approach designs were innovated long before, today mobiles are becoming primary devices, thus it forces companies to develop this approach. It is useful for them to communicate to their audience through their content.

Responsive design is widely implemented.

Long before, this approach may have been already implemented along with mobile-first approach. However, the responsive design of websites today has a bigger impact on the marketing strategies of businesses.

Responsive design is a website built with CSS media queries, flexible grids, and layouts to provide a single, dynamic web that can easily adjust the content and perfectly display it to any size of the device.

More companies have been implementing this approach due to the algorithm update of Google, those sites that have optimized content have a rank boost. Thus, there is an increase of businesses implement this approach as it can achieve the ranking they want.

Rapid prototyping tools widely used.

Rapid prototyping tools are considered to be one of the most useful in web designing, it lets web designers to easily create low and high fidelity of websites and services that associates with the usability and coding of the website.

The ease and functionality of the browser make it save more energy, resources, and setbacks.

Design Patterns and UI Frameworks

UI and UX frameworks have emerged across the web, there are now pre-designed themes that can be easily implemented that can enhance the sites.

Signify Illustrations

Illustrations can catch the attention of the audience, it adds a fun component to the site. It brings personality and tone to the brand that can increase the conversion rate of the website. Header images, animated visuals, and iconography gives an exemplary identity to brands.


This visual medium gives the power to create a personality, stimulate emotions, and set a tone. Typography appeals to the audience, thus, web designers use over-sized and full-screen typography and works it in combination with image layering.


Images that are used on the websites should give an authentic vibe, thus, some designers hire a professional photographer because the audience can easily determine if the image used is a stocked and canned one.

These are just some of the trends that surfaced over the year, web designers have already implemented some of this trends to their works. Improve your web to develop and progress.

Post Author: Marilyn Hicks