Web application development has now gained its momentum through the growing designs that make the search engine more relevant to mobile-friendly websites. However, we should take note that web application does not work the same with the native or hybrid application.
Companies have done web development applications to make their mobile marketing strategy more efficient. We all know that the developed and modern web applications have a great impact on the utilization of an inexpensive and effective tool can entice new customers and improve the customer service of the company.
Make the contact page easier to locate.
The word ‘application’ might confuse you, but, a web application is the same as a classic website, it’s just that the website can be adapted to mobile. When the user types the appropriate keywords, it will directly rank highly in the SERP. Thus, you have to be sure to make your address and the contact information of the company visible and easy to locate. Make it easier to get in touch with you with one click.
Make use of Google Maps.
For the users that want to visit your office or company, provide an integrated geolocation system. Google Maps is an inexpensive system for web application development.
Provide a contact form.
There are customers who are not fond of going to the office or contact by phone, thus provide a contact form. Make the form simple, it can improve your customer service and at the same time, increase your conversion rate.
Make a drop-down menu.
Drop-down menus can simplify and organize the contents of the web application. Make your web application more professional looking and aesthetic.
Simplify the navigation.
The web application needs to be simple, it is said that smartphones users do not like to see a complex web. Get the web structure simplified, and prevent the use of URL links in navigating through different pages.
Provide multimedia content.
Catch the attention of the user through relevant and interesting content. Long texts do not draw their attention, a video or infographics can. Diversify the content of your web application by providing the right amount of text and multimedia content.
Set large and visible buttons.
Things are not easy to locate with a small screen smartphone. We recommend you to set large and visible buttons, preferably 45 to 75 pixels, this can avoid inconvenience to the part of the user.
The original web version must have the link.
The difference between the web application and the classic web is it has lesser content. Improve the conversion rate through giving the users the convenience to access more information about your business.
Connect with social media channels.
Let your customers invite more prospective customers to you! With the power of social media channels, there is a great opportunity for them to share your content which can entice other people.
With the importance of web application development to online marketing, it can really help rapidly grow the number of customers and the progress of the business.